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There
are various plans to restructure the electric utility industry. Lower
energy prices and value-added services were anticipated to encourage energy
providers to be more responsive to the needs of their customers. Well,
it is true according to Dave Lambert, business development manager in
American Electric Power’s metals sector. “Competition in the
electric utility industry is a complex issue, and as many believe, the
long-term benefits will provide potential savings, better service and
options for selecting suppliers and products not presently enjoyed.”
Mr. Lambert said.
“While your present electric company will continue to deliver electricity
to your business, competition allows you to buy that electricity from
many suppliers. This choice gives you greater control over how much you
pay for the energy you use, as well as making available a variety of services
never offered before,” he noted.
Exactly when the electric utility industry will be fully deregulated is
unknown, although some states are moving ahead faster than others. Now
is the time for metals managers to prepare for electricity restructuring
by evaluating their energy needs.
Getting
the best value
Electricity pricing will depend on a number of factors, such as the time
of day and time of year when your business uses the most energy, your
ability to curtail use or provide an alternate source, and the risks you
are willing to take. Mr. Lambert commented that the metals industry can
prepare for competition by finding out how its facilities use the electricity
they are billed for each month.
“Some use, or loads, are constant and do not vary significantly
from month to month. Lighting and solution heating fall under this category
and are called base loads. These base loads along with your process loads
will be key to energy pricing. They will allow your energy supplier to
accurately estimate the monthly amount of energy its needs to deliver
to your company.
Choosing
an electric company
Restructuring will create the need for metals industry managers to choose
an energy supplier. Prior to making the decision, consider what caused
you to choose your present natural gas or long-distance telephone carrier.
Apply similar logic to choosing your electric company.
Decide in advance what criteria are important. Is price the only consideration?
How about the ability to speak with a knowledgeable customer service representative
when you need to? Maybe billing processes and convenience are most important
to you. Reliability and other value-added services and products should
also be considered.
Mr. Lambert suggests managers consider the following questions:
How familiar is the electric company’s name?
How long has it been in the energy business?
Will you have an assigned account representative as your single point
of contact with the company?
Will you receive separate bills from your local provider and your new
supplier?
How many customers does this new company presently serve?
Can it supply you with customer testimonials and telephone numbers so
you can verify the customers’ satisfaction levels?
Basis for negotiation
Competition in the electric utility industry will be an exciting time
for utilities and their customers. However, you need to do research before
talking with suppliers. “In many ways, you will be negotiating the
price, service and contract length,” noted Mr. Lambert. “Since
no one knows what the price of energy will be tomorrow, avoid long-term
contracts initially, unless you have the right to unilaterally cancel
your agreement without financial penalty.”
If you do not have an energy strategy, establish one. This should encompass
a thorough knowledge of your energy consumption, the energy cost of individual
production lines and/or processes, your ability to withstand interruptions
and the associated impact on production issues, such as just-in-time delivery,
etc.
As far as staying current on changes within the electricity industry,
a utility representative should provide businesses with timely, pertinent
information on this topic. If your utility is not providing this information,
ask it to start. Being an informed consumer can translate into significant
savings for your business. |
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